BMW and coalition
Here's an analogy, by no means hill billy version!
BMW is a very good brand, but being factory specs, it has limitations. Perhaps BMW's forte is in speed (handling), but lacking in certain aspects like aircon has short life span of only 3 years, and exhaust doesnt bring out the best performance. So for the discerning car enthusiats, these can be supplemented with aftermarket aircon that lasts 10 years and aftermarket performance exhaust system that boost performance and fuel efficiency. However, the BMW agent is adamant that any integration of third party parts not according to manufacturer's specs will void its warranty. So any buyer who wants to mod will not get BMW's warranty. But do you know of any F1 race car is purely one manufacturer manufactured parts without third party parts??? Nope. They are all coalition built for peak performance.
BMW agent knows its customers can be divided into 3 category, the showhand mega rich, who pays with cash, these are very mobile between brands, and needs to be paul lampard and bend backwards if necessary. The middle class who pays with a 5 year loan, no need to paul since they even have to contemplate the price before applying the loan. And the 10 year loan-sucker class, the BMW die-hards, who believe nothing else matters but must be BMW!!! 10 year loan until COE expire also nevermind, as long as screw until shiok!!! So how the agent deals with these 3 categories of customers? The mega rich, anything also can, wana mod, sure no problem, pay a mod premium to exclude claims to the mods only, will still take care of the rest of the car for them. The middle class, same, no money to pay the mod premium? No problem, apply loan lor. As the for die-hards know nuts about car class, no money to pay mod premium, then suck thumb, every 3 year replace BMW's short life span aircon at sucker prices and suffer fuel inefficiency with BMW's exhaust system.
Luckily for the car market, these BMW customers are only 60%!
Now assuming the words BMW is PAP, aircon is to integrity, exhaust is to democracy.and the aftermarket solution to integrity is WP, to democracy is SDP.Now imagine a F1 as a parliament build up with PAP helm at administration, WP helm at integrity and SDP helm at democracy!! This is how a coalition government works!
BMW is a very good brand, but being factory specs, it has limitations. Perhaps BMW's forte is in speed (handling), but lacking in certain aspects like aircon has short life span of only 3 years, and exhaust doesnt bring out the best performance. So for the discerning car enthusiats, these can be supplemented with aftermarket aircon that lasts 10 years and aftermarket performance exhaust system that boost performance and fuel efficiency. However, the BMW agent is adamant that any integration of third party parts not according to manufacturer's specs will void its warranty. So any buyer who wants to mod will not get BMW's warranty. But do you know of any F1 race car is purely one manufacturer manufactured parts without third party parts??? Nope. They are all coalition built for peak performance.
BMW agent knows its customers can be divided into 3 category, the showhand mega rich, who pays with cash, these are very mobile between brands, and needs to be paul lampard and bend backwards if necessary. The middle class who pays with a 5 year loan, no need to paul since they even have to contemplate the price before applying the loan. And the 10 year loan-sucker class, the BMW die-hards, who believe nothing else matters but must be BMW!!! 10 year loan until COE expire also nevermind, as long as screw until shiok!!! So how the agent deals with these 3 categories of customers? The mega rich, anything also can, wana mod, sure no problem, pay a mod premium to exclude claims to the mods only, will still take care of the rest of the car for them. The middle class, same, no money to pay the mod premium? No problem, apply loan lor. As the for die-hards know nuts about car class, no money to pay mod premium, then suck thumb, every 3 year replace BMW's short life span aircon at sucker prices and suffer fuel inefficiency with BMW's exhaust system.
Luckily for the car market, these BMW customers are only 60%!
Now assuming the words BMW is PAP, aircon is to integrity, exhaust is to democracy.and the aftermarket solution to integrity is WP, to democracy is SDP.Now imagine a F1 as a parliament build up with PAP helm at administration, WP helm at integrity and SDP helm at democracy!! This is how a coalition government works!
Labels: BMW
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